Okay, I had enough. I’ve looked in stores. I tried on all kinds of t-shirts…no luck. It appears Under Armour stopped making my favorite t-shirt.
Style 1217194. It’s soft, 95% cotton, 5% elastane. I really like this shirt. I have a bunch of colors and wear them all the time.
Yes, that’s me wearing one on my About Page.
But they are two – three years old and getting a little worn. but heck they’re my favs so who cares? My wife cares.
So I broke down and went to Under Armour’s website yesterday to find my style. Started chatting with their support folks in a “live chat”. “Sorry sir we only have 1 color and it’s Alaska Blue and actually is blue and white.”
What? Only one color and it’s actually two colors! Where on the website can I find this? “You need to call 800-###-##### and order from my teammate.”
Well no more wonderful Under Armour(UA) t-shirts. All those models on their website with 10% body fat…none were wearing my shirt. No wonder the stock dropped on Friday.
Actually the news said the stock dropped because of some comment about Steph Curry shoes.
I’ve actually been very negative on UA since the end of May. I put out a YouTube video called “Under Armour |Lookout Below” but hey some guy on StockTwits said, ‘this guy has no idea what he’s talking about’.
UA is down over 18% since that day.
I also talked about Nike and Under Armour in a post on August 10, called NKE vs UA…the Battle Continues.
So here is the latest weekly chart on UA. I am expecting this stock to continue trending down. Well, what do you expect? Under Armour stopped making my favorite t-shirt.
I talk about this in today’s brief market video.